The Everything Store.
So I saw a recent GeekWire post by local VC Nick Hanauer about Amazon:
Early Amazon.com investor says online retailer ‘probably destroyed a million jobs’
which is a nice segue to talking about the recent Amazon ‘bio’ by Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon. I finished reading this book last week – it’s a quick, informative and somewhat tell-all jaunt through Amazon’s history to date, focusing most closely on Jeff Bezos of course.
Having read the Steve Jobs book last year, there are a number of similarities, but also, key important differences between these two leaders and their respective companies.
While in both cases, each book had the tacit approval of its centerpiece, the Jobs book was done in far more direct cooperation than this one. Bezos never sat down with Brad Stone to review all these points and/or approve the manuscript himself prior to publication – but at the same time, he didn’t really stand in its way, either, and provided some key interviews as it developed, albeit not necessarily intended at the time to end up in a book later. Both Bezos and Jobs come across as extremely driven, sometimes focused on seemingly the tiniest minutiae (that can appear from the outside or in hindsight sometimes as misdirected vs. the bigger picture), and they both exhibit hyper, sometimes abusive mgmt styles that aren’t unique to the tech industry by any means, but it sure seems to draw these traits out more often than not, IMHO.
A contrast between the two, however is that Jobs perenially sought outside approval and support as a tastemaker, innovator and to be lionized as a tech industry leader in the products he created, oversaw or ‘appropriated’ (e.g. the Mac’s mouse-driven user interface) as he went along – Bezos arguably never did (or does). Bezos seems completely, utterly focused on one thing: his customers. And Bezos keeps his cards far closer to the vest in nearly everything he does (Amazon or otherwise), although given Amazon’s size now, that’s much more difficult than it might have been in the formative years – they are in many ways as big as Apple, Microsoft and other large tech rivals and their influence ranges even more broadly outside the tech industry (ask Walmart or other retail rivals – ask other cloud providers – the list goes on).
My reactions to this book were similar to that of the Jobs book – I felt it was pretty balanced, although possibly a little less sympathetic to Bezos than Isaacson was to Jobs – likely because Stone didn’t have the longterm journalistic relationship to Bezos that WI had with Jobs. I like that it tries to understand Bezos’ background (personal and professional) explaining him as a person and exploring his motivations – but with this guy, it’s far less obvious and far harder to do that in the end – Bezos is just more enigmatic and probably on purpose. Plus, while somewhat comfortable in the spotlight, he probably doesn’t deep down care about it much, again unlike Jobs. Neither person was/is a triumph of philanthropy – Apple only came to it after Jobs passed, Amazon arguably still has yet to. But contrast that with Bill Gates who also came to it (in a big, big way, to be fair) after he had relinquished nearly all major control over Microsoft to found the Gates Foundation. And if you look back at moguls like Carnegie and the like – same deal. They use the later philanthropy to burnish and in some ways, re-imagine, their own past legacy in the marketplace. Whether we completely believe them or give them the benefit of the doubt is certainly up to us.
I had also read the Mike Daisey book about Amazon of several years ago (2002), but now having read this one, I think I’ll go read that one again to look a bit closer from the perspective of an employee in the trenches, as was Daisey at the time he worked there (1998, fairly early on).
But getting back to this book – to sum up, I liked the book, I (again) concluded I still don’t want to work at Amazon, I respect what they’ve built, and I think it could have been done in many ways with nearly the same focus on the market but not at the expense of some of its employees along the way. And I realize I’m looking at it in hindsight and from the outside – your perspective may vary. Bezos doesn’t seem too different than most titans of tech (or other industries) to me – likely often the smartest person in the room, possibly not the guy you want to go camping with? He’s still a big enigma in many ways….maybe that will be explained in the next book about him…..
candybowl
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